Save the Queen Drinking Game giveaway #1 insights and learnings below.
Here are the details:
Giveaway #1 was a purple background with the board and the 2 instructions (follow & comment) of what was needed to enter the giveaway and win a free game. I did this so when the promoted post was seen it would show how easy it is to be in a chance to win. My thoughts were that tagging your drinking buddy is personal and that individual would hopefully be interested in the game or giveaway also, creating a knock on effect where the comments and friends tagged grew. I spent £25 on the promotion over 5 days, I had around 1300 followers at the time, here are the results.
- 102 likes, not an ask of the giveaway (nice bonus)
- 286 comments, was an ask of the giveaway
- ~10 shares, not an ask of the giveaway
- 100 new followers
- 1 purchase
- Promotion Clicks – 122
- Visit Profile – 249 (48% from promotion)
- Visit Website – 2 (0% from promotion)
- 5,839 people reached, 92% weren’t following you, 83% came from promotion
- 7571 impressions, 74% from promotion
- Follow from promotion 10
- Audience – 52% men, 48% women, age range 18-24, UK
- Don’t wait until the end to log all the names down, do it daily
- Women tag more than men
- I found what I like to call giveawayers, accounts made purely to win anything and everything, they are most likely not interested in your product. I exclude these accounts from any giveaways
- I found waiting a day after people had tagged their friends, if you follow the tagged mates they are likely to follow you back and potentially get involved in the giveaway.