Save the Queen Drinking Game giveaway #1 insights and learnings below.
Here are the details:
Giveaway #1 was a purple background with the board and the 2 instructions (follow & comment) of what was needed to enter the giveaway and win a free game. I did this so when the promoted post was seen it would show how easy it is to be in a chance to win. My thoughts were that tagging your drinking buddy is personal and that individual would hopefully be interested in the game or giveaway also, creating a knock on effect where the comments and friends tagged grew. I spent £25 on the promotion over 5 days, I had around 1300 followers at the time, here are the results.
Post Insights:
- 102 likes, not an ask of the giveaway (nice bonus)
- 286 comments, was an ask of the giveaway
- ~10 shares, not an ask of the giveaway
- 100 new followers
- 1 purchase
Promotion Metrics:
- Promotion Clicks – 122
- Visit Profile – 249 (48% from promotion)
- Visit Website – 2 (0% from promotion)
- 5,839 people reached, 92% weren’t following you, 83% came from promotion
- 7571 impressions, 74% from promotion
- Follow from promotion 10
- Audience – 52% men, 48% women, age range 18-24, UK
Learnings:
- Don’t wait until the end to log all the names down, do it daily
- Women tag more than men
- I found what I like to call giveawayers, accounts made purely to win anything and everything, they are most likely not interested in your product. I exclude these accounts from any giveaways
- I found waiting a day after people had tagged their friends, if you follow the tagged mates they are likely to follow you back and potentially get involved in the giveaway.
Save The Drinking Game 