How to play God Save The Queen Drinking Game

God Save the Queen is a British drinking game where you take a sterling coin and flip, throw or drop it into another’s drink and shout “God save the Queen”. The owner of the beverage must down the drink in order to save the Queen from drowning, the perk being they are now in possession of the coin and can use it on someone else. Some groups play with a £2 in aid of contributing to the players next pint!

There is a drink board game named Save the Queen that incorporates God Save the Queen rules, Snakes and Ladders and Ring of Fire amongst other merged in drinking games. It utilises the same sterling coin, a deck of cards with challenges/drinking games on every turn, played on a snakes and ladders like board.

The Save the Queen element is a glass named the ‘Queen’s Cup’ that is placed in the middle of the board game. If you land on one of the four squares named the ‘Crowns Court’ you drink the contents of the Queen’s Cup, there are action cards that also incorporate the Queen’s Cup into the gameplay.

The Snakes and Ladders element is the board design itself, the snakes are replaced with the 7 Royals and there are no helpful ladders in this game.

The Ring of Fire element is based on the action cards, there are 42 unique action cards in Save the Queen Drinking Game, within these you’ll be playing mini-games like drink as you think, entering challenges like staring contests and battling rule cards like Question Master.

The main play is on the board however the action cards pull the group into various offset games meaning the overall game has layers of entertainment.

Instagram Giveaway for a board game #3 insights

Save the Queen drinking board game giveaway #3 insights and learnings.

Here are the details:

Giveaway #3 was a joint drinking games venture, giving away 10 games from 5 drinking game businesses. The image was all the games and ‘Game Bundle Giveaway ‘ in the middle of the picture. In the text it expressed 10 games, worth £170, instructions on how to win, tag/follow/optional share for more entries with the accounts below to click the links to follow. Below that was a list to show the prizes and the giveaway end date. £X was spent using promotion, I had 1453 followers at the time, here are the results:

Post Insights:

  • New Followers: 80
  • Likes: 173
  • Comments: 314
  • Shares: Unknown
  • Purchases: 0


  • As the giveaway was joint between the other drinking games, I’d expect the new followers to have come from those accounts and be interested in drinking games.
  • Giveaways do not convert into sales
  • Perception of followers will be there is no point to purchase if there’s an expectation of getting it for free
  • Created 1 winner and 89 losers, could cause frustration, how do we get everyone to be a winner
  • I want to move to competitions whereby if the collective audience gets the answer correct then the whole community wins discount off the game. Can I utilise this to create a discount code in Etsy to give everyone 25% off?
  • The goal is to have meaningful connections rather than superficial associations.

Instagram Promoted Giveaway #2 Insights

Save the Queen Drinking Game giveaway #2 insights and learnings below.

Here are the details:

Giveaway #2 was a collaboration between Save the Queen and Gibbos Games. The image had the title of Panvalencake Day Giveaway, the day between valentines and pancake day. Under the title was an image of the 3 games that were being given away surrounded by UK bunting. No details in the image of what to do to enter the giveaway, in the text it stated to enter to follow both accounts, like the post and share to your story. I wanted to experiment away from the first giveaway and try using stories rather than comments, the thought being that a comment adds a notification to 1 individual but a story is viewed by hundreds of your friends in one go. The idea was the more eyes on the giveaway the higher percentage of people following and entering. I spent £25 on the promotion over 5 days, I had around 1400 followers at the time, here are the results.

Post Insights:

  • 63 likes, was an ask of the giveaway
  • 14 comments, not an ask of the giveaway
  • 21 shares to story: 6 non customers, 10 customers (friends), 5 giveawayers
  • Less than 10 new followers
  • 1 purchase

Promotion Metrics:

  • Promotion Clicks – 58
  • Visit Profile – 100 (58% from promotion)
  • Visit Website – 1 (0% from promotion)
  • 9,352 people reached, 94% weren’t following you, 92% came from promotion
  • 11,200 impressions, 84% from promotion
  • Follow from promotion 1
  • Audience – 74% men, 26% women, age range 18-34, UK


  • Doing a giveaway around a holiday may get lost in the noise
  • Most follows were from giveawayers with their additional giveawayer accounts
  • Sharing to story acquired more visibility but less action/conversion
  • Next giveaway promote to women only, 74% audience men, 58 promotion clicks
  • Insert instructions into next giveaway, minimalistic, provide end date in the post to get a sense of urgency
  • Gibbos Games received small following, try giving game for the other account to promote

Instagram Promoted Giveaway #1 Insights

Save the Queen Drinking Game giveaway #1 insights and learnings below.

Here are the details:

Giveaway #1 was a purple background with the board and the 2 instructions (follow & comment) of what was needed to enter the giveaway and win a free game. I did this so when the promoted post was seen it would show how easy it is to be in a chance to win. My thoughts were that tagging your drinking buddy is personal and that individual would hopefully be interested in the game or giveaway also, creating a knock on effect where the comments and friends tagged grew. I spent £25 on the promotion over 5 days, I had around 1300 followers at the time, here are the results.

Post Insights:

  • 102 likes, not an ask of the giveaway (nice bonus)
  • 286 comments, was an ask of the giveaway
  • ~10 shares, not an ask of the giveaway
  • 100 new followers
  • 1 purchase

Promotion Metrics:

  • Promotion Clicks – 122
  • Visit Profile – 249 (48% from promotion)
  • Visit Website – 2 (0% from promotion)
  • 5,839 people reached, 92% weren’t following you, 83% came from promotion
  • 7571 impressions, 74% from promotion
  • Follow from promotion 10
  • Audience – 52% men, 48% women, age range 18-24, UK


  • Don’t wait until the end to log all the names down, do it daily
  • Women tag more than men
  • I found what I like to call giveawayers, accounts made purely to win anything and everything, they are most likely not interested in your product. I exclude these accounts from any giveaways
  • I found waiting a day after people had tagged their friends, if you follow the tagged mates they are likely to follow you back and potentially get involved in the giveaway.

Generic Market Research for a drinking board game

This is a list of initial pointers that could be taken into account when setting up a drinking board game.

  1. Acquire insights from giveaways and Competitions, you may receive 100 followers but will those followers engage and ultimately buy your product?
  2. Do or Drink have a card in their box requesting to take a photo of the box and tag the Instagram account to be in a chance to win $1000 every month. Do or Drink have 300k+ followers on Instagram and have sold many games.
  3. Create meme posts, try to get larger accounts to repost your meme, tag your logo in the post if you can.
  4. Be the first to comment on larger accounts and try to acquire likes on that comment in the hope that you get some followers.
  5. Find influencers to play your game, an easy way to find these is by looking to other larger accounts to see who they have used.
  6. Ask for customers videos and photos to use as posts of gameplay.
  7. Use flash sales on events like the Queen’s birthday, put a countdown timer on to let people know.
  8. On competitions, try to get the audience involved in something fun. A bonus is if everyone wins something rather than one winner and 99% of losers. An example could be a competition to guess how many bottle caps, if the answer is guessed correctly a discount code of 50% your shop will be provided.

Instagram Techniques for a Drinking Board Game

Here is a list of Instagram Techniques I have picked up from my Drinking Board Game Save the Queen.

  1. Always do at least 2 photos on a post, this will give you double exposure. If the viewer does not swipe to second photo Instagram may resurface showing the second photo later down the homepage.

2. Comment on large accounts as soon as they post to try get top comment, you can choose to receive reminders when they post to ensure you get there first. You can acquire a large amount of likes on your comment and other people may engage on your comment which potentially opens up a conversation. The hope of this technique is for the accounts that like your comment to follow you. In my experience, you could acquire about 1% followers of the comments likers, so for a funny or insightful comment that gets you 1000 likes you may get 10 followers. A positive point about these particular followers is that you know they are engaging as they have looked at the comments section of a post and liked it rather than scrolled passed.

3. On Instagram stories, input an activity to gamify your account. You can play games like this or that or would you rather. Do this by splitting pictures relevant to your page, then put a poll and use emoji of arrows pointing up and down or left and right for your audience to vote. For board games you could ask if your audience prefers monopoly or scrabble. For drinking games you could ask if your audience prefers beer or wine. If you use particular businesses in the poll, make sure to tag them as they will receive a notification and it could open up a conversation. There are less formal versions of this, for example Save the Queen Drinking Game will do would you rather story polls like, ‘Would you rather lick the Queens feet or eat Charles’ bogeys’. The positive from this technique is the insights you can acquire, an Instagram Story with an action will provide you with your followers reactions, this helps you find out who is engaging with your account.

4. Be supportive to other creators, instead of thinking they are your competition, the best individuals to learn from are accounts within your own industry, they can show you what works and how to drive the best results. Look to a brand that is larger than yourself, watch their marketing strategy and copy what works for you. People are usually willing to chat so don’t be afraid to spark up a conversation.

Giveaway and Competition tips and ideas

A list of quick tips, tricks and ideas:

  1. Do giveaways Monday to Friday, 5 days is a short enough deadline to look forward to and encourages urgency.
  2. Insights indicate that weekends show low impression rate, potentially people are doing things and not scrolling Instagram.
  3. Put a deadline in the title, this clearly shows the giveaway/competition is time limited and helps any viewer know if they can apply or not, it also shows a time pressure.
  4. Utilise giveaways/competitions to acquire market research, e.g. tag a friend and say what your favourite drinking game is, favourite tea dunking biscuit etc.
  5. Partner with other drinking games to giveaway both games and follow both accounts, this helps to merge followers from each others accounts that have the same interest.
  6. Target direct audience with ads, for example targeting U.K. students, choose U.K, age range 18/22.

Giveaway/Competition ideas for Save the Queen Drinking Game:

  • Competition idea: guess the coins in a stein.
  • Competition idea: guess the amount of beermats.
  • Participation idea, tag favourite alcohol brand, try to open get the other accounts attention as they will receive notifications.
  • Like, comment and share to story, sharing to story provides hundreds of views, tagging friends is more personal but targets a smaller audience.
  • Try a mystery giveaway and use insights to see if that acquires better engagement.

Giveaway/Competition prize ideas for Save the Queen Drinking Game:

  • Queen facemask
  • Save the Queen Board game
  • Full sized queen or any royal family cutout
  • Royalty printed mugs
  • Tiara
  • Chalice
  • U.K. party photo booth props
  • U.K. bunting
  • Royal face masks
  • Royal robes
  • Crown Jewels
  • Alcohol
  • Party kit bundle including items from the list above

20 tips on how to make a board game

  1. Know that you probably won’t make any money.
  2. Set a realistic timeframe then add 6 months to it.
  3. Form follows function.
  4. Buy what you need to make a prototype.
  5. Friends and family have skills and contacts.
  6. Get used to writing notes.
  7. Playtest your game constantly.
  8. Get open feedback.
  9. Listen to criticism and develop.
  10. Nail the rule book.
  11. Copy everyone else.
  12. Build a simple static website.
  13. Backlink to your website.
  14. Create all the social media channels.
  15. Like and follow board gamers on social media.
  16. Direct message for help.
  17. Research crowdfunding.
  18. Know the basics of Excel.
  19. Get worst case scenario quotes.
  20. Go to Helpful Links for more in depth information.

Know that you probably won’t make any money – but seriously it’s highly unlikely unless you become the next Cards Against Humanity or Pokémon. If you’re out to create a game and the end goal is to make money you are in the wrong trade.

Set a realistic timeframe then add 6 months to it – creating a game is most likely not your day job and there’s always other priorities that take over, add that to relying on others for their services and you have a growing project timeline. Setting a deadline may encourage you to work harder but it can also put unnecessary pressure on as well, if you are doing this for fun you shouldn’t have a deadline as you don’t need to make it into a full blown project.

Form follows function – get the functionality of your game right before things like theme and graphics. Mechanisms and rules that work will prosper overall, concentrate your time on those and get them right.

Buy what you need to make a prototype – don’t be afraid to invest in what you need, if you see this as a hobby you won’t mind spending the money. Buying the parts allows you to move forward in a more visual way which can help when coming up with additional ideas. There are also virtual creators available to build your game into for playtesting.

Friends and family have skills and contacts – utilise the people around you, they have many skills that are free for you to use. Don’t be shy to ask, once you do you might find a friend that knows a graphic designer, who knows people that are playtesters/reviewers etc.

Get used to writing notes – don’t sit on ideas, write them down. You may notice ideas come into your head at random moments, be sure to have your notepad ready to jot them in.

Playtest your game constantly – this is how iterations are built and how your game evolves. Different people have different opinions and play tactics so be sure to playtest with at least 5 different sets of people. Once the playtested games start giving back minimal feedback for changes you’re about good to go.

Get open feedback – receiving open feedback is the most useful part of playtesting, it would be counterproductive to have testers that didn’t speak freely about areas of the game that needed improving. Make sure to express you want and need the feedback and are happy to have it. Do not respond to any feedback with an answer back as this will most likely shut down any future conversation, instead say you’ll note it down and ask ‘what else?’.

Listen to criticism and develop – it’s great that you are now receiving open and honest feedback, what’s next is to not take any criticism to heart but do take the advice on board to improve. This project will have consumed you by this point so you may take offence if someone doesn’t like what you have done, note down the comments and ask others what they think to consider all the options.

Nail the rule book – you’ll have a good rule book if you’ve re-written it about 17 times. The rules are the most important part of the game, if you have a great game but no one knows how to play then it’s wasted. Spend a lot of time developing this area of your game and take specific attention when others are reading it. Remember the game makes sense to you because you designed it, you’ll need to be as concise as possible without wanting to write 10 pages of rules.

Copy everyone else – if you need help on anything you’ll be able to find it done by someone else, so copy them. Take in the information on other board games, read and compare them, make a list of what your direct competition has done, copy it and make it better.

Build a simple static website – a website is a good link for your social media sites, it makes you look authentic and it’s your own piece of the web. Start with a one page static website so you can get used to the builder and get your brand out quickly then build from there.

Backlink to your website – if you are hoping for someone to see your website when they type your game name you’ll need to use backlinks which show Google you are a legible data source. A backlink is when your website has been input into someone else’s website, for example if you set up a page on Board Game Geek and put your website on it that would be 1 backlink.

Create all social media channels – set up and try all social media channels, one may show more engagement than others. Personally Instagram has been the most receptive for Save the Queen Drinking Game however there has been a huge uptake in TikTok users due to their randomised For You Page meaning pretty much anyone can become viral overnight.

Like and follow board gamers on social media – the board gaming community is extremely helpful and warming (even for a drinking game). Definitely like and follow as many board game pages as possible and follow the hashtags #boardgames #boardgamegeek etc.

Direct message for help – some of the best outcomes will come from a writing a quick message. You are most likely on their page because something has caught your eye so start by complimenting that, then ask your question, you can create some great social media relationships from having a chat.

Research crowdfunding – this is likely the most popular way to get a board game out, you don’t have to have a finished product, you receive money upfront and the backers know the timescales are long and appreciate the project. The best bit about these campaigns are that you set the target goals and if they aren’t hit everyone gets there money back and you don’t undercut yourself.

Know the basics of Excel – you are going to need some basic excel skills, especially when it comes to costs/shipping/fulfillment etc. Adding all the costs up allows you to make a decent judgement on your product price.

Get worst case scenario quotes – be realistic, many Kickstarter campaigns have said that they came away not knowing about this or that cost which eroded their profit. With this in mind, it’s best to have a worst case scenario to work to, if you aren’t making a profit from that scenario it may be wise to rethink some parts to the game.

Go to Helpful Links for more in depth information – there are some great links on this page that go into great detail what to expect when setting up a game, to starting a crowd funding campaign to a free OU course on The Fundamentals of Digital Marketing by Google.

Setting up a Social Media Calendar

*Update: I now post daily to TikTok, I redistribute that video to Instagram Reels and YouTube Shorts to cover those areas. I will post one Instagram Story a day and will create an Instagram post once a week.

A calendar that helps you schedule your posts in advance. This is what I use for weekly reminders and annual events to keep me on track.

Weekly basis reminders – I have created the below in my phone using the free reminders app. Setting reminders helps you remain organised creating a notification that prompts you to take action. The reminders you create dictate what you do and when, in my reminders below you can see I have planned out the week so that I complete a different task on different days.

Annual Reminders for specific events work in the same way, you can set these via your phones calendar app or create a social media calendar. There are plenty of templates with one quick Google search, alternatively you can use a pre-created sheet on Excel named ‘Social Media Content Manager’.

Here are examples of dates Save The Queen Drinking Game uses to schedule posts throughout the year:

  • Queen’s birthday/Trooping the Colour – a Saturday in June
  • Queen’s actual birthday – 21st April
  • The Duke of Edinburgh birthday – 10th June
  • The Prince of Wales birthday – 14th November
  • The Duchess of Cornwall birthday – 17th July
  • The Duke of Cambridge birthday – 21st June
  • The Duchess of Cambridge birthday – 9th January
  • The Duke of Sussex birthday – 15th September
  • Duchess of Sussex – 4th August
  • Royal events and ceremonies
  • National Drink Beer Day – 3rd December
  • National Drink Wine Day – 18th February
  • Board game events

Save The Queen Kickstarter Pledge Tiers

List of potential ideas for Save the Queen, Kickstarter ideas:

  • Raffle Ticket – Lowest tier instead of asking for a donation if you believe in the project, auction raffle tickets at £1 per ticket for the chance to win the first made prototype with a copy of the most up to date game inside both signed
  • The Game – Standard game with all stretch goals included
  • 3 for 2 – 3 Games for the price of 2